Why Join Vantage?

MillerKnoll Content

You get access to hundreds of pages of product content through the MillerKnoll Product API, which includes a growing number of brands and products from the MillerKnoll Collective. This feed syncs automatically with your website to save you time and ensure content remains accurate and fresh. Vantage also includes a steady stream of new and evergreen marketing campaign content from MillerKnoll, including promotion-ready landing pages related to product releases, workplace trends, and industry solutions.

State-of-the-Art Technology

Built and managed by the expert team at Mighty using trusted modern technology, Vantage is stable and well-maintained. Powered by a content management system (CMS) that’s easy to use, you enjoy control of your website content. Your Vantage website is optimized for performance, accessibility, and technical SEO, and secure website hosting, SSL certificates, automatic backups, and 24/7 monitoring are all included with your Membership. Plus, an advanced Google Analytics integration gives you insight into website traffic and user behavior, including click tracking and conversion goals.

Responsive Co-Branded Design

You can manage your site content, homepage layout, and other details within a modern design that subtly showcases your dealership’s connection to MillerKnoll. This ensures consistent design standards and a shared customer experience across the MillerKnoll dealer network, while allowing you to celebrate and promote unique aspects of your dealership—including the non-MillerKnoll brands and services you offer. And, because the design is fully responsive, your content will look and work great on any device—from mobile to desktop.

Continuous Improvement

Through ongoing review of dealer feedback and analysis of performance trends, we’re constantly identifying opportunities to optimize and enhance Vantage. This means your site will evolve with Vantage as we learn how to serve your customers better and meet your needs. You can rest easy knowing that your site will always support current technology, meet web standards, and reflect best practices. MillerKnoll invests more than $160,000 a year in updates to Vantage to make your website better every day—all at no extra cost to you.

What Does It Cost?

$17,500 one-time fee for website setup, with monthly membership starting at $375/mo.

$17,500 one-time fee

Website Setup

Your one-time website project fee gives you access to Vantage and all relevant website sections and features based on your chosen Membership level. The website project covers costs related to technology, the content management system (CMS), CMS training, support from the Mighty team through your content planning and creation process, and launch.

Starting at $375/mo

Platform Membership

Your monthly Vantage Membership fee provides for the ongoing care and maintenance of your MillerKnoll Dealer Platform website and access to and support for all relevant features of Vantage. These low membership fees are made possible by subsidies from MillerKnoll to make Vantage accessible to everyone.

Vantage Membership Levels


Standard Membership

Recommended for Most Teams

Ideal for dedicated teams who want a solid, impressive web presence that can grow with them as they become more active in making content updates to connect with prospects.


Pro Membership

Best Value for Advanced Users

Ideal for active digital marketing teams proficient with web content who are poised to take advantage of promotional landing pages, lead generation forms, CRM integrations, and/or brand personalization.

Join a growing community of 40+ Certified and Authorized MillerKnoll Dealers from around the world.

Tell Me More!

Get instant access to download the Vantage Platform & Membership Overview. We'll follow up to answer any questions you may have as you consider what's best for your MillerKnoll dealership's website.